Wuling Almaz is Awarded The Indonesia Digital Popular Brand Award 2021
30 June, 2021
Through its SUV product, Wuling gained popularity in the country’s digital environment.
Jakarta, June 30, 2021 – Wuling Motors (Wuling) once again received another appreciation for its SUV, Almaz, from the Indonesia Digital Popular Brand Award 2021. Wuling Almaz was chosen to be one of the most popular brands by internet consumers based on a digital survey conducted by INFOBRAND.ID, TRAS N CO Indonesia, and IMFocus in the awarding ceremony held online today.
“We are grateful for the Indonesia Digital Popular Brand Award 2021 given to Almaz. We appreciate the warm welcome for our first SUV product since its first presence in 2019 until now, so that Almaz can achieve such popularity in Indonesia’s digital environment. This award will drive us to continue to present better products, services, and innovations in the future in line with our ‘Drive For A better Life’ spirit,” said Brian Gomgon as Media Relations of Wuling Motors.
The Indonesia Digital Popular Brand Award 2021 is an award for various brand in Indonesia that have succeeded in building popularity and increasing brand activity through digital media. This award is given based on the research result from Indonesia Digital Popular Brand Index which provided a benchmark for the success of a brand’s popularity through three parameters: namely Search Engine Based using Google Indonesia; Social Media Based using phlanx.com and socialblade.com for Facebook, Instagram, and Youtube; and website based using Google Developers and hypestate.com. This survey was conducted on more than 1,000 brands from 150 products/services categories in March-May 2021.
Regarding Wuling Almaz, Wuling’s first SUV lineup with the tagline of ‘Drive Unlimited Way’ is supported by a 1,500 cc turbocharged engine that produces a maximum power of 140 HP and 250 Nm of torque combined with a selection of CVT or 6-speed manual transmission. This Smart Technology SUV is equipped with the first advanced voice command with Indonesian language called Wuling Indonesian Command (WIND) to support ease of operation on various driving features. Regarding modern features, Almaz is accommodated with panoramic sunroof, start-stop button, 360o camera, as well as complete safety and security features in its class.
Furthermore, there is Almaz RS which was launched last March. This intelligent digital car is also supported by a powerful turbo engine with a CVT transmission that makes gear-shifting smooth and responsive. The Almaz RS is equipped with the leading technology in its class, such as Internet of Vehicle (IoV) and Advanced Driver Assistance System (ADAS) which are incorporated in the Wuling Interconnected Smart Ecosystem (WISE) and WIND.
“Through Almaz and Almaz RS, we present vehicles that are not only able to meet mobility needs, but also provide convenience in driving for users. The various modern driving features in them will certainly raise the consumer’s curiosity which makes it popular in cyberspace,” added Brian Gomgom.
As additional information, Wuling markets the Almaz series in two variants, namely Smart Enjoy and Exclusive. Then, Almaz RS comes with EX and Pro variants.
About Wuling Motors
Wuling Motors was officially established in Indonesia in July 2017. The company’s long-term commitment is shown through the inauguration of a 60-hectare factory and Supplier Park in Cikarang, West Java. The first product from Wuling Motors, the Confero series which was launched in August 2017, has received the ICOTY 2017 award in the small MPV category, ICOTY 2018 in the Best Value for Money category by Mobilmotor Magazine, and the Rookie of The Year from OTOMOTIF AWARD 2018. Then, Cortez which debuted at February 2018 won the Best Medium MPB title at ICOTY 2018 by Mobilmotor Magazine , and Best Total Cost Ownership Medium MPV at the 2019 Gridoto Awards as well as the best of Medium MPV Gasoline version of the OTOMOTIF AWARD 2019 and 2020. Wuling motors also presents its first Light Commercial Vehicle (LCV) product through Formo which was introduced in November 2018. Wuling’s fourth product, the Smart Technology SUV, Almaz, was launched in February 2019 and has won various awards. Starting from the 2019 Innovation Appreciation in the Technology category by Koran Sindo and Sindonews.com, Carvaganza Editors’ Choice Award 2019, FORWOT Car of The Year 2019, Car of The Year and Best Medium SUV from Gridoto Award 2019, the first title in Indonesia from TRAS N CO Indonesia and INFOBRAND.ID, as well as an award in the ‘The Best Innovation in Marketing’ category from the 2020 Marketing Awards. Wuling ALmaz RS which carries the concept of an intelligent digital car has also received the title Car of The Year 2021 and Best of HIGH SUV Gasoline from Tabloid Otomotif and TOP Innovation Choice Award 2021 from TRAS N CO Indonesia and INFOBRAND.ID. Wuling Motors is committed to continuing to provide products and services that meet the needs of the Indonesian people.