Wuling Air ev Receives an Award from the Marketeers Youth Choice Award 2024
Wuling's first electric vehicle becomes the favorite choice for mobility of Generation Z, based on Marketeers survey
Jakarta, 16 May 2024 – Wuling Motors' (Wuling) first electric vehicle in Indonesia, the Air ev, won an award from the Marketeers Youth Choice Award 2024 in the Electric Car category. Marketeers awarded the Marketeers Youth Choice Award 2024 to the Wuling Air ev at the Jakarta Marketing Week event held today in Kota Kasablanka, South Jakarta. Marketeers gave this appreciation to the Wuling Air ev as the electric vehicle chosen by many from Generation Z, based on a survey conducted with young people throughout Indonesia.
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“We are grateful for the Marketeers Youth Choice Award 2024 given to the Wuling Air ev. We hope that this recognition will encourage Wuling to continue providing innovative electric vehicles that offer attractive designs, modern features, ease of use, and competitive prices. We hope that more people, especially Generation Z, can experience green mobility with electric vehicles from Wuling," said Brian Gomgom, Public Relations Manager of Wuling Motors.
The Marketeers Youth Choice Award was held for the third time. This award is given to more than 32 categories of favorite brands, based on the results of online voting involving more than 2,000 Generation Zs throughout Indonesia. The Generation Z who voted in this survey were university and high school students from Jabodetabek, Serang, Bandung, Malang, Madura, Padang, Surabaya, Makassar, Yogyakarta, Medan, Lampung, and Sumba. In this award, Marketeers also appreciates brands that have activities or campaigns focused on Generation Z, thus gaining awareness from the youth market. Based on a survey conducted by Marketeers, environmentally friendly vehicles are becoming a trend among Generation Z who are now starting to care about the environment. Wuling Air ev has succeeded in winning the hearts of Generation Z thanks to its compact design and providing comfort in mobility while still protecting the environment.
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Regarding the Air ev, this electric vehicle was first launched globally in Indonesia in August 2022. This emission-free vehicle offers a variety of conveniences for consumers, ranging from ease of use and home charging to ease of ownership, enabling users to navigate urban challenges freely. The Wuling Air ev, which won the Youth Choice Award from Marketeers, is suitable for young people who prioritize environmentally friendly mobility to reduce carbon emissions and support sustainability goals.
This battery-based electric vehicle from Wuling offers a modern mobility solution which includes home charging, tested and certified IP67 battery safety, a sturdy frame, and dual airbags in the first row of seats to ensure safety during travel. Wuling has also embedded smart features in the Air ev, such as the Wuling Remote Control App via MyWuling+ and the first Indonesian-language smart voice command, Wuling Indonesian Command (WIND).
From the exterior of the Wuling Air ev, the future-tech design offers futuristic technology through innovative modern features, such as the Intelligent Tech-Dashboard, Multifunction Steering Wheel, Integrated Floating Widescreen, and Futuristic Center Console. Moving to the interior, the Wuling Air ev prioritizes comfort with a roomy cabin through a 4-seater configuration with a 50:50 split arrangement in the second row of seats to provide more access for users.
Approaching two years of the Wuling Air ev's presence in Indonesia, this compact electric vehicle has successfully dominated the Indonesian electric car market segment. Apart from that, the Air EV has also received numerous awards from various parties. These awards include Best Innovation at the Katadata Green Initiative Award 2022, Carvaganza Editor's Choice Award 2022, Most Worthy Electric Car from the Uzone Choice Award 2022, Best Total Cost of Ownership in the Battery Electric Vehicle category from the GridOto Award 2022, Indonesia Automotive Industry Leader 2022 in the Electric Vehicle category, Best User Friendly Electric Car from the SBBI Award 2023, Marketeers OMNI Channel Brands of the Year 2023 in the Cross-Channel Product Campaign category, Green Product of the Year from the SME Awards 2023, Forwot Cars of the Year 2024 in the Battery Electric Vehicle (BEV) category, Rookie of the Year from the Otomotif Award 2023, and Best Battery Electric Vehicle from the GridOto Award 2023.
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