Wuling and JICAF Hold “Your Art Your Icon” Design Competition for BinguoEV Exterior
A creative event for local artists to design the iconic exterior of Wuling BinguoEV with attractive prizes
Jakarta, December 13, 2024 - Wuling Motors (Wuling) in collaboration with Jakarta Illustration & Creative Arts Fair (JICAF) held a design competition entitled “Your Art Your Icon”. This competition provides an opportunity for Indonesian designers and artists to pour their creativity in the form of unique artworks that will later be applied directly to the exterior of the Wuling BinguoEV. This collaboration not only offers an opportunity for local creators to showcase their talents on a wider stage, but demonstrates the synergy between automotive innovation and the art world.
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BinguoEV is Wuling's second electric vehicle designed as a retro and iconic EV Hatchback. Featuring a compact and well-proportioned design that optimizes space and comfort, BinguoEV combines modern style with timeless elements that give an elegant and stylish impression, making it suitable for Indonesian consumers who prioritize style, practical mobility, and are environmentally friendly. Equipped with a high-capacity battery, the BinguoEV is capable of a range of up to 410 kilometers, making it an ideal choice for daily mobility and medium-distance travel.
“The collaboration with JICAF in the 'Your Art Your Icon' competition is our effort to empower the nation's creativity and strengthen BinguoEV's identity as a unique modern lifestyle icon. We hope that through this competition, BinguoEV can become a canvas for artistic expression that reflects the uniqueness and creativity of Indonesian youth,” said Liu Yan, Marketing Director of Wuling Motors.
Registration for the “Your Art Your Icon” design competition is officially open from December 13, 2024, to January 26, 2025. Participants can download the BinguoEV template as a design canvas from the landing page on Wuling's social media. After the design is completed, participants can upload their work through the online platform provided, complete with an explanation of the design concept. The selection process will involve a team of judges consisting of Sunny Gho as JICAF Co-Founder, Martcellia Liunic who is also a Jakarta-based Artist, and Arief Sutrisno as Brand Strategy Manager of Wuling Motors.
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The three main winners in this competition will get very attractive prizes. The first winner will receive a unit of Wuling BinguoEV with an exterior that has been personalized using the winner's design, making it a unique vehicle that truly represents his/her work. The second winner will take home a MacBook Pro M3. Meanwhile, the third winner will receive an iPad Pro M3.
Sunny Gho as Co-Founder of JICAF also added, “We really appreciate the enthusiasm and extraordinary creativity shown by the participants in this competition. The collaboration with Wuling through 'Your Art Your Icon' is a special moment to present artwork that can be attached to automotive innovation. We hope this competition will not only be a platform for artists to showcase their talents, but also an inspiration for the next generation of creators to continue working and making a positive impact in the world of art and technology.”
As additional information, JICAF (Jakarta Illustration & Creative Arts Fair) is a creative platform that accommodates artists, designers, and illustrators to showcase their work to a wider audience. Recognized as one of the largest arts events in Indonesia, JICAF consistently encourages cross-sector collaboration to inspire innovation in various fields, including visual arts, design, and popular culture. With a network of over 500 creative artists in 22 countries, JICAF aims to empower local creative communities and provide opportunities for creators to explore their potential through exhibitions, competitions, and collaborations.
Don't miss the chance to express your creativity and win special prizes. Register for the 'Your Art Your Icon' design competition to create unique creations with Wuling and JICAF.
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