Wuling Officially Launches Alvez, ‘Style and Innovation in One SUV’ in Bandung
The latest Compact SUV with other Wuling product lines present to greet visitors at Trans Studio Mall Bandung
Bandung, 29 March 2023 - Wuling Motors (Wuling) brought the momentum of its newest compact SUV launching, Alvez 'Style and Innovation in One SUV' to the people of the City of Flowers, Bandung. In collaboration with PT Arista Jaya Lestari, PT Maju Global Motor, and Kumala Group as dealer partners, Wuling has officially marketed its newest product line for the people of Bandung and its surroundings with prices ranging from IDR 213,000,000 to IDR 299,000,000 (OTR Bandung). Consumers can see directly and test drive the compact SUV that combines stylish design and innovation at the Wuling exhibition held at Trans Studio Mall Bandung from today until April 2, 2023.
“Alvez is Wuling's new product in the compact SUV segment which we launched in Jakarta last February. Seeing the high enthusiasm of the public for the stylish and innovative Alvez, we are now presenting Alvez at Trans Studio Mall Bandung specifically to greet consumers in Bandung and its surroundings. Let's visit Trans Studio Mall to see Wuling's innovation firsthand and have a fun driving experience with Alvez," explained Kharismawan Awangga, Regional Sales Manager of Wuling Motors.
Alvez means 'All At Once' in English which symbolizes a combination of stylish exterior design, modern interior, and innovative driving technology in one SUV product. In line with this, Wuling also carries the tagline 'Style and Innovation in One SUV' for Alvez. With that spirit, Wuling is positioning the target consumers for this compact SUV as those who are young at heart, modern in style, and smart in decision-making.
From the exterior, Alvez puts forward a style that keeps you moving. This nuance arises thanks to the application of dynamic dual-tone colors, LED DRLs and adjustable LEDs on the main light and LED taillight, bold front grille design, and cutting-edge 16” wheels. Users are also spoiled with the modern aura and sophistication of innovation from Wuling which can be felt through the electric sunroof and the use of classy materials to accompany them on every trip.
Moving to other areas, entertainment features are also available to entertain users while driving this Wuling compact SUV. Alvez applies smart innovations to support a more confident and modern driving experience. This innovation consists of the Wuling Remote Control App which connects users to their cars via the internet and the Wuling Indonesian Command (WIND).
Wuling Alvez is also equipped with various innovative safety features. The Advanced Driver Assistance System (ADAS) technology is embedded in this SUV so that the driver and passengers can drive safely. Alvez's safety side is further supported by complete safety features, starting from the Rear Parking Camera, Electronic Stability Control, to the SRS Airbag at the front to provide peace of mind on every trip.
Wuling also provides a variety of special offers during the event, ranging from the light down payments, affordable installments, to free periodic service fees for up to 4 years/50,000km. Visitors who purchased Alvez are entitled to a shopping voucher of IDR 2,000,000. At this event, Wuling also held the 'Almaz Trade-In Program' aimed at Almaz series owners who wanted to trade in their cars for Almaz Hybrid. To enjoy this program, consumers only needed to attach their Almaz vehicle registration certificate and were entitled to an additional trade-in in promo of IDR 5,000,000. There was also a lucky dip draw for consumers who made purchases during the event. Of course, terms and conditions are applied to this promo.
In this exhibition, Wuling also displayed other product lines such as the New Cortez, Almaz RS, and Air ev. Then the test drive unit consisting of Alvez, Air ev, and Almaz Hybrid were available for consumers who wanted to try driving with these Wuling products.