Wuling Indonesian Command Awarded as ‘The Best Innovation in Marketing’
25 November, 2020
Advanced Indonesian Voice Command on Wuling Almaz Gives Positive Contribution to Wuling
Cikarang, 25 November 2020 – Wuling Motors (Wuling) was awarded in 'Marketing Award 2020' for 'The Best Innovation in Marketing' category through the Wuling Indonesian Command (WIND) which embedded in the Smart Technology SUV, Almaz. The award is given based on the observation and evaluation process by the editorial board of Marketing Magazine.
"Since its launch in 2019, the advanced voice command, Wuling Indonesian Command, has been warmly welcomed by the public. Of course, we are very grateful for the appreciation given through this award. By Drive For A Better Life spirit, we continue to innovate through technology, vehicles line up, and services to create a better life for Indonesian people," explained Brian Gomgom as Media Relations of Wuling Motors.
Marketing Award is an appreciation awarded to companies that have successfully implemented the best marketing strategies in Indonesia. This annual award event was initiated by one of the leading mass media that focuses on marketing in Indonesia, Marketing Magazine, which this year marks their 15th year of the awarding. The Best Innovation in Marketing is a category in the Marketing Award 2020 given to the company with the most innovative marketing strategy that is attractive and high quality for their customers.
WIND itself is an innovative Indonesian language voice command that allows users to operate various vehicle features, from air conditioners, windows, panoramic sunroof, access to entertainment features such as music or radio, make phone calls, run applications such as Wuling Link or TPMS, to time and date information. To use this innovation, users only need to say 'Halo Wuling' followed by a command or could immediately state the command to do simple settings.
"WIND provides flexibility for its users to turn on, turn off, or operate various vehicle features with Bahasa Indonesia voice commands, making it more practical and flexible for users. In addition, WIND could help users reduce the touch they usually do when driving to provide more comfortable and safer experience,” added Brian Gomgom.
The Wuling Indonesian Command or WIND, was officially introduced to the Almaz product line, Smart Technology SUV to the Indonesian people on 18 July 2019, at GAIKINDO Indonesia International Auto Show (GIIAS) 2019. The presence of this advanced feature also contributes to the establishment of a smart ecosystem in the era of modern mobility, which becomes Wuling's first step towards realizing smart, integrated, and connected vehicles.
Wuling Almaz is equipped with a 1,500c petrol engine with powerful turbo support, producing a maximum power of 140 HP and 250 Nm of torque, and is supported by an 8-speed simulated CVT transmission and a 6-speed manual transmission option. This medium SUV is marketed in four variants with price starting from IDR 266,800,000 (OTR Jakarta) and is available in 6 color choices, namely pristine white, dazzling silver, aurora silver, starry black, burgundy red and carnelian red.
About Wuling Motors
PT SGMW Motor Indonesia (Wuling Motors) was officially established in Indonesia on July 2017. The long-term commitment by the company was shown through the inauguration of the factory and 60 hectares Supplier Park in Cikarang, West Java. The first product from Wuling Motors, Confero series which was launched on August 2017, has received ICOTY 2017 award in the Small MPV category, ICOTY 2018 in Best Value for Money category by Mobilmotor magazine, and Rookie of The Year in OTOMOTIF AWARD 2018 version. Moreover, Cortez which was launched on February 2018 received Best Medium MPV award in ICOTY 2018 by Mobilmotor magazine, and Best Total Cost Ownership Medium MPV on the Gridoto Award 2019. Cortez CT also won Best Medium MPV on the Gridoto Award 2019 and Best of Medium MPV Gasoline in OTOMOTIF AWARD 2019 and 2020. Wuling Motors also presented its first Light Commercial Vehicle (LCV) product with Formo, which was introduced on November 2018. Wuling’s 4th product, Smart Technology SUV, Almaz, was launched on February 2019 and has received a number of awards. From the Apresiasi Inovasi 2019 in Technology category by Koran Sindo and Sindonews.com, Carvaganza Editors’ Choice Award 2019, FORWOT Car Of The Year 2019, Car of The Year dan Best Medium SUV in Gridoto Award 2019 version, and named as Pertama di Indonesia dari TRAS N CO Indonesia dan INFOBRAND.ID. Wuling Motors committed to keep bringing products and services that are suitable with the needs of Indonesians.